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Thursday, February 22, 2007
I was reading last week's issue of India Today (Feb 19th edition) when I came across the special marketing feature, "IMPACT". For the uninitiated, IMPACT is an exclusive space in the magazine, where you can market your company, product, service etc.

There is no greater epitome of irony than IMPACT. Before the incident of Nithari killings came to public light, IMPACT carried a feature on the "Glorious Rule of the Samajwadi Party in U.P". To make things better, there was a photo of Amitabh Bachchan with the S.P symbol in the background.

In the Feb 19th edition, it was about the changing face of New Delhi. There was a mention of the various developmental schemes executed by the Sheila Dixit government and how Delhi was slated to become the "model city" of India by 2008. Now check out this week's(Feb 26) issue. There's an article on the Delhi Master Plan 2021 that throws light on the schemes that have been planned for the future. It says that the current issues need to be addressed first, before actually executing the steps of the Master Plan.

One problem that citizens of Delhi face is that of frequent power cuts. In summer, the situation only worsens for the electricity board shuts down power for more than 8 hours during the day time. Clearly there's a huge gap between the demand and supply. The article states that little has been done to rectify this situation while the IMPACT feature says that Delhi is geared up to meet the demand-supply gap with an additional capacity of 3000MW(??). The problem of water supply also found a place in the article. In the IMPACT feature, it was stated that Delhi would be receiving surplus water from nearby dams in Haryana and Uttar Pradesh. The reality is that the water level in such dams is insufficient to meet the needs of the people of those states.

When reading the IMPACT feature, do not get carried away by the facts and figures. A closer look would reveal that only the positives will be highlighted (after all it's a marketing feature). You would very soon notice a contrasting article in a subsequent issue.
Property of Sheks @ 10:42 am  
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Name: Sheks
Home: Madras, TamilNadu, India
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