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| TUNE IN,CHENNAI |
| Wednesday, September 27, 2006 |
All India Radio had ,for long,been basking in monopoly with 107.1 Rainbow FM,in the city of Chennai,until in 2003 a new wave swept over.Radio Mirchi(98.3 FM) and Suryan FM(105.8 initially and now 93.5 FM)pitched in and the city was suddenly tuned in to the two.But this was only the beginning of the private FM revolution in Chennai,while in Mumbai,about half a dozen private FM stations were on air by 2003.
Three years later,the private FM revolution seems to be scaling its peak in Chennai for three new FM stations have come up.Radio City(105.8 FM),Big FM(92.7 FM) and Hello FM(106.4 FM,one which Vijay Krishna refers to by a different name in this post of his). About 50% of the radio buffs are expected to switch to these new stations.Suchitra's voice will no longer be the suprabatham in most households.
One thing to note is that the content and the type of presentation in these new radio channels is almost the same.We could switch to community-radio channels like Anna FM(90.4 MHz) or MOP FM(91.2 MHz) but the two are available only for a radius of 5kms(or is it 0.5kms) from the respective stations.For better results hook on to Sun Music.Still better,send some dumb marqueeing SMS like "Thala Ajith Vaazhga","Aazhwar Ajit superstar" etc. |
Property of Sheks @ 1:45 pm   |
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Name: Sheks
Home: Madras, TamilNadu, India
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